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Trainer Name

Maxine

Skill Area

Education, Skills Development or Languages

Reviews

4.9 (5 Rating)

Course Description

In this course, you will explore different types of mass media, such as newspapers, magazines, television, and social media. This course will also give you the opportunity to develop a broader understanding of the role media plays in our lives, while building your vocabulary and giving you the language skills needed to analyze what you read and watch. 

Course Outcomes

At the end, you will demonstrate your increased media literacy by through a culminating final project on social media.

Course Curriculum

1 What is Advertising


2 Advertisements and Critical Thinking


3 Targeting The Audience


4 Guest Interview


5 Word Order In Advertising


6 Understanding the Features of Word Print


7 Understanding the Features Of Radio and Television Advertisements


8 Using Intensifiers vs Strong Adjectives in Advertising


9 Advertising through the Internet


10 Analyzing Advertisements


11 A Sample Analysis of an Advertisement


1 How are media messages created and shared


2 What is media bias


3 Part 1 language focus expressing opinions using modals should must could might


4 Part 2 language focus expressing opinions using modals should must could might


5 Bias by omission


6 Bias by placement


7 Language focus connotation vs denotation


8 Bias by spin


9 Overcoming bias


1 What is diversity


2 Why is it important for the media to be diverse


3 Language focus using negatives not no never hardly ever


4 Race and ethnicity in the media


5 Culture in the media


6 Women in the media


7 Language focus transitions


8 Diversity and identity


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Understanding the Use of English in Advertising

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