• Executives in SME manufacturing companies
• Have working knowledge using MS Word, Excel, PowerPoint etc.
• No prior knowledge in data analytics or programming required
• Willingness to explore new ways to improve manufacturing operations

As part of Digirity's Aspiring Digital Leaders 101 (ADL 101) series for Non Techies, this short course provides a friendly and accessible introduction to the world of data analytics for manufacturing SMEs venturing into digital transformation. Designed specifically for company executives without a technical background, the course demystifies complex concepts and showcases how the data they already possess can be transformed into actionable insights. Through real-world examples and relatable scenarios, participants will discover the power of analytics to optimize production, enhance quality, understand customer needs, and ultimately drive business growth. By the end of this course, executives will gain a foundational understanding of key analytics concepts and be empowered to identify opportunities for data-driven decision-making within their own organizations.

• Understand the fundamental concepts of data and analytics in a manufacturing context.
• Identify potential applications of data analytics to solve common challenges and improve operations within SME manufacturing business.
• Recognize different types of data and basic analytical techniques relevant to manufacturing.
• Develop the ability to ask insightful questions about company's data and communicate effectively with data professionals.
• Appreciate the value of data-driven decision-making and the role of analytics in achieving business objectives.